Marketing Case Study
So as many of you have probably heard in the news, the Golden Stare Killer, also known as the East Area Rapist was finally found after 44 years. Joseph James DeAngelo, age 72, murdered 12 people and committed over 45 rapes in at least 10 counties in California from '74-'86. According to the police, they used the DNA from the crime scenes against that of a genealogy site's. In this case, it was GEDmatch's samples people sent in; used because it is free and open to the public. Police have also caught the "Grim Sleeper" and the "Roaming Rapist" in California using this site. Other popular sites such as Myheritage, 23andME, and Ancestry do not share any of their information with law enforcement. I found it interesting that he was a police officer in the 70's. According to USA Today, he worked in two different departments, first Exeter and then Auburn. The Auburn police department fired him in '79, because he was arrested for stealing a hammer a